Michele Kang says owning several clubs is key to growing women’s football. New investors are following this path and expanding into Europe.
Michele Kang, a billionaire businesswoman, has argued that owning multiple clubs is vital for the growth of women’s football.
She pointed to recent player signings for London City Lionesses as examples of how investment can help teams improve and become more stable.
New investor groups are joining the trend of multi-club ownership and building portfolios across countries.
Examples include Mercury 13, which added Bristol City to its holdings, and Bay Collective, created by investors linked to Bay FC, both aiming to support women's teams through shared resources.
Monarch Collective has made its first European move by investing in Viktoria Berlin, following earlier investments in Angel City and San Diego Wave.
Co-founder Kara Nortman said she sees familiar challenges and creative solutions in Viktoria Berlin that match her past projects.
Germany was chosen as a target for expansion because of its strong economy and deep football culture, which together offer a solid base for developing women’s teams.
The country’s national team success and wide talent pool were also cited as reasons it can help clubs grow more quickly.
Supporters of multi-club ownership say the model can speed up professional standards, improve player development, and give clubs more commercial options.
Critics worry about risks like resource concentration and reduced local control, but many investors and club leaders say planned, ethical investment can promote equality and long-term stability.
